Mijozlar bilan o‘zaro aloqani optimallashtirishda crm tizimlarining roli va samaradorligi
Annotatsiya
Mazkur maqolada mijozlar bilan o‘zaro aloqani samarali tashkil etishda CRM (Customer Relationship Management) tizimlarining o‘rni va ahamiyati tahlil qilinadi. Tadqiqot davomida CRM tizimlarining biznes jarayonlarini avtomatlashtirish, mijozlar bilan aloqani yaxshilash va savdo samaradorligini oshirishdagi roli o‘rganildi. Natijalar shuni ko‘rsatdiki, CRM tizimlari korxonalarda mijozlar sodiqligini oshirish, xizmat ko‘rsatish sifatini yaxshilash hamda strategik qarorlar qabul qilishni optimallashtirishda muhim vosita hisoblanadi.
Kalit so‘zlar: CRM, mijozlar bilan aloqalar, avtomatlashtirish, marketing, savdo samaradorligi, raqamli transformatsiya
##submission.citations##
1. Philip Kotler. Marketing Management. Pearson Education, 2016.
2. Francis Buttle, Stan Maklan. Customer Relationship Management: Concepts and Technologies. Routledge, 2019.
3. Paul Greenberg. CRM at the Speed of Light. McGraw-Hill, 2010.
4. Gartner. CRM and Customer Experience Reports, 2022.
5. Forrester Research. The State of CRM, 2021.
