Ma’lumotlarni intelektual tahlili fanini o’qitishda hashtaglarning ijtimoiy tarmoqlardagi ahamiyati o’rganish

Shomurodjon Mamatemirov

Mualliflar

Mamatemirov Shomurodjon Shoirjon o’g’li Farg‘ona davlat texnika universiteti

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Hashtag faolligi##common.commaListSeparator## ijtimoiy tarmoqlar##common.commaListSeparator## ijtimoiy harakatlar

Annotatsiya

Ushbu maqolada hashtag (xeshteg) tushunchasining paydo bo‘lishi, uning ijtimoiy tarmoqlarda qo‘llanilishi hamda zamonaviy madaniyat va kommunikatsiyadagi roli tahlil qilinadi. Hashtaglar foydalanuvchilarga kontentni mavzular bo‘yicha birlashtirish, o‘z fikrini ommaga yetkazish va raqamli ijtimoiy harakatlarda ishtirok etish imkonini beradi. Tadqiqotda turli ilmiy manbalar va Instagramdagi ommabop teglardan foydalanilgan.

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1. Boyd, D. M., & Ellison, N. B. (2007). Social Network Sites: Definition, History, and Scholarship. Journal of Computer-Mediated Communication, 13(1), 210–230. https://doi.org/10.1111/j.1083-6101.2007.00393.x

2. Zappavigna, M. (2015). Searchable Talk: The Linguistic Functions of Hashtags. Social Semiotics, 25(3), 274–291. https://doi.org/10.1080/10350330.2014.996948

3. HubSpot. (2023). The State of Social Media Marketing Report. Retrieved from https://www.hubspot.com/state-of-marketing (foydalanilgan sana: 2025-yil 8-noyabr).

4. Smith, A. (2021). Digital Marketing Analytics: Understanding Hashtag Performance on Twitter. New York: Routledge.