Real vaqt ma'lumot almashinuvi asosida interaktiv elektron savdo tizimini ishlab chiqish
Abstract
Maqolada WebSocket va Server-Sent Events (SSE) texnologiyalariga asoslangan real vaqt rejimida ishlovchi interaktiv elektron savdo tizimi loyihasi taqdim etilgan. Tadqiqotning ilmiy yangiligi shundaki, live commerce yondashuviga moslashtirilgan publish-subscribe arxitekturasi taklif etilgan bo'lib, u jonli video efirlari, real vaqt zaxiralari yangilanishi va birgalikda xarid qilish (group buying) mexanizmlarini birlashtiradi. Maqolada protokol qiyosi jadvali, WebRTC streaming arxitekturasi va publish-subscribe sxemasi keltirilgan.
Kalit so'zlar: live commerce, WebSocket, SSE, WebRTC, real-time, publish-subscribe, group buying, jonli streaming, e-commerce 3.0
References
1. Wongkitrungrueng A., Assarut N. The role of live streaming in building consumer trust and engagement with social commerce sellers // Journal of Business Research. — 2020. — Vol. 117. — P. 543–556.
2. Lozanski A., Mishchenko T. Real-Time Communication with WebRTC: Peer-to-Peer in the Browser. — Sebastopol: O'Reilly Media, 2014. — 164 p.
3. Sergiyenko I. WebSocket Protocol Specification. RFC 6455. — Internet Engineering Task Force, 2011.
4. Sun Y., Shao X., Li X. et al. How live streaming influences purchase intentions in social commerce: An IT affordance perspective // Electronic Commerce Research and Applications. — 2019. — Vol. 37. — 100886.
5. Cai J., Wohn D. Y. Live streaming commerce: Uses and gratifications approach to understanding consumers' motivations // Proceedings of the 52nd Hawaii International Conference on System Sciences. — 2019. — P. 2548–2557.
