Using information and communication technologies to improve efficiency in the tourism industry
Keywords:
tourism market, development efficiency, online booking, virtual guides, artificial intelligence and chatbots, virtual reality, smart devicesAbstract
The role of information and communication technologies is growing in all areas. Tourism is no exception, and its efficiency and competitiveness directly depend on such technologies. Online booking, mobile apps, virtual and augmented reality, artificial intelligence and big data are improving customer service and making travel services more accessible and personalized
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