Reklama roliklarini tarjima qilishda kommunikatsiya elementlari va ularning o‘ziga xos tushunchalari bilan pragmatik tahlili
##semicolon##
Kommunikatsiya##common.commaListSeparator## tarjima##common.commaListSeparator## reklama##common.commaListSeparator## pragmatika##common.commaListSeparator## madaniy moslashuv##common.commaListSeparator## auditoriya qabul qilishi##common.commaListSeparator## lingvistik strategiyalar##common.commaListSeparator## ekvivalentlik##common.commaListSeparator## lokalizatsiya##common.commaListSeparator## semiotikaAnnotatsiya
Maqolada reklama roliklarini tarjima qilishda kommunikatsiya elementlari va ularning o‘ziga xos tushunchalari bilan pragmatik tahlili reklamani tarjima qilish jarayonida kommunikatsiya elementlarining ahamiyati tahlil qilinadi. Unda madaniy moslashuv, auditoriya qabul qilishi va lingvistik strategiyalar kabi pragmatik omillar o‘rganiladi. Tadqiqotda reklama xabarlarini ishonchli yetkazish bilan birga brend imidji va hissiy ta’sirini saqlash qiyinligi yoritiladi. Asosiy tushunchalar qatoriga ekvivalentlik, lokalizatsiya va semiotikaning roli kiradi. Muallif kontekstning transmadaniy marketingdagi ahamiyatini va tarjimonning samarali muloqotdagi rolini ta’kidlaydi. Pragmatik tahlil orqali reklamalarni turli auditoriyalarga mos ravishda moslashtirish usullari ochib beriladi
##submission.citations##
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