Elements of communication in translation of commercials and their pragmatic analyses with their peculiar concepts
Keywords:
Communication, Translation, Advertisements, Pragmatics, Cultural Adaptation, Audience Perception, Linguistic Strategies, Equivalence, Localization, SemioticsAbstract
The article Elements of Communication in Translation of Commercials and Their Pragmatic Analyses with Their Peculiar Concepts investigates how various communication elements impact the translation of advertisements. It delves into pragmatic factors such as cultural adaptation, audience reception, and linguistic techniques. The study explores the difficulties of conveying persuasive messages while preserving the brand’s core message and emotional impact. Key topics include equivalence, localization, and the significance of semiotics in advertising. Emphasizing the role of context in global marketing, the article highlights the translator’s responsibility in ensuring clear communication. Through pragmatic analysis, it offers insights into effectively adapting commercials for diverse audiences
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