Pragmatic aspect of advertisement

Авторы

  • Muxamedova Malika Qaxramon qizi 2-year magistracy student

Kalit so'zlar:

pragmatic aspect, communication strategies, target audience, persuasion, language functionality, cultural adaptation, implicit meaning, clarity, brevity, marketing communication

Annotatsiya

Pragmatic aspect of advertisement explores how advertisements are crafted to effectively communicate and influence target audiences. It examines the functional use of language, pragmatic strategies, and communicative techniques aimed at achieving specific objectives. Key aspects include the clarity, brevity, and emotional appeal of messages, as well as their cultural and contextual adaptation. The study also delves into the use of connotations, persuasive elements, and implicit meanings, highlighting how these features contribute to the overall impact and effectiveness of advertising in various contexts

Библиографические ссылки

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Proposes a framework for politeness principles alongside Gricean pragmatics.

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Опубликован

2024-12-27

Как цитировать

Muxamedova, M. (2024). Pragmatic aspect of advertisement. Research and Implementation, 2(12), 302–306. извлечено от https://rai-journal.uz/index.php/rai/article/view/1196

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